By Selling a Feel-Good Lifestyle, Preppy Brands See Consistent Success in a Trend-Driven Market

Close your eyes and think about what”the fantastic life” way to youpersonally. Out of living out your days in a tropical heaven to becoming the next Chiara Ferragni, the possibilities are infinite.  Selling a carefree lifestyle is really a persuasive advertising tool, and nobody understands that better than Shep and Ian…


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